Conference Program

Join us to pick up your badge, grab a cup of coffee, and get acquainted to the rest of the participants especially those with whom you share a table.

Get to know the organizer's team who will briefly present the congress program.

Key Discussion Points:
- 2026-2030 Roadmap: Main objectives, strategic drivers, and priority axes shaping Morocco’s vision for the future.
- New Sectors for Sustainable Growth: Unlocking the potential of Morocco’s intangible heritage to accelerate the sustainable development of its territories.
- Bahja Spirit — A Source of Light: Wellness the Moroccan Way.

Trevor will present data on past, present and future development activity of hotels and resorts in Africa, based on research he undertakes each year with the international and regional hotel chains. He will highlight the locations for future development, and the brands that will be opening there, highlighting the wellness-focused brands, and the impact of wellness on profitability.

Wellness is now a global cultural and economic force. Africa, with its healing traditions and untapped potential, is uniquely positioned to lead. This presentation explores how integrating wellness into business strategies can boost hospitality, drive sustainable tourism, and shape a culturally grounded, globally relevant paradigm of well-being.

The perfect moment to go around and have a look at the sponsors showcasing their products and services. You can discuss with their team, try out their treatment, and have a coffee together while discussing some business.

This session bridges perspectives across the luxury hospitality ecosystem, offering investors strategies for profitability, hotel operators insights into guest satisfaction and loyalty, and hotel directors tools to boost ADR and occupancy. Spa managers will learn how wellness programming can transform facilities into profit centers. An integrated strategy for a new wellness era.

A joyful moment that gathers sponsors, speakers, and visitors to share a nice meal and get to know each other.

This session will address the issue of linen management in wellness resorts and centers, a topic often overlooked despite its direct impact on perceived quality by guests. Organization, management, and standardization of linen processes represent major operational challenges: availability, hygiene, cost optimization, and consistency of the guest experience. Practical solutions will be presented to transform this logistical constraint into a true driver of excellence and differentiation in the customer journey.

Topics to be discussed in this session:
* At what phase the brand and the hotel property should start their discussions?
* What are the expectations of the hotel property from the spa brand?
* What can the spa brand add to a hotel spa?
* What are the key factors contributing to the successful partnership between hotel properties and spa brands?
* What could be the best option for a spa: mono-brand or multi-brand?
* What is the appropriate place for a local spa brand in its own country?

Get to know Africa Wellness Initiative, an initiative by Global Wellness Institute, before you spend an entire coffee bring chatting directly with its members

In Rwanda, visually impaired therapists are redefining wellness by blending African massage traditions with modern hospitality. This presentation shows how integrating local talent and indigenous knowledge into spa and hotel development creates authentic guest experiences, drives sustainable growth, and positions wellness as a powerful tool for differentiation and cultural preservation.

This session explores how the strategic integration of wellness (body treatments, relaxation, fitness, etc.) and wellbeing (mental health, emotions, sleep, nutrition, self-connection) can not only enrich the spa-hotel guest experience but also position the property as a key player in sustainable wellbeing.

The perfect moment to go around and have a look at the sponsors showcasing their products and services. You can discuss with their team, try out their treatment, and have a coffee together while discussing some business.

Wellness in hospitality has too often been confined to spas and gyms— secondary amenities that sit apart from the guest’s core experience. Yet today’s travelers are seeking wellness-first stays, where every element of their journey — from the moment they enter a room to the quality of their sleep — supports their wellbeing.

This talk will explore how design can be a powerful driver of wellness in hospitality. We will highlight key dimensions such as air quality, light, acoustics, materials, and planning, and how they directly influence rest, restoration, and connection. We will show how hotels can embed wellness into the DNA of their spaces in ways that are authentic, culturally relevant, and future-focused.