{"id":210,"date":"2018-10-10T13:50:50","date_gmt":"2018-10-10T13:50:50","guid":{"rendered":"http:\/\/genesisexpo.webgeniuslab.net\/?page_id=210"},"modified":"2025-09-30T16:22:17","modified_gmt":"2025-09-30T16:22:17","slug":"home-1","status":"publish","type":"page","link":"https:\/\/wellness-congress.africa\/","title":{"rendered":"Home Africa Wellness Congress"},"content":{"rendered":"
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The African continent<\/strong>, which is rich in natural beauty and cultural heritage, is experiencing a burgeoning demand for experiential travel and wellness retreats<\/strong>, and is expected to be of key contribution to this worldwide boom. According to Brookings, consumer spending on tourism, hospitality, and recreation in Africa is projected to reach about\u00a0$261.77 billion in 2030<\/a><\/strong>, $137.87 billion more than in 2015.<\/p>\n

 <\/p>\n

.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text css=””]From the tranquil beaches of the Indian Ocean to the majestic mountains and expansive savannas, the continent offers an array of environments conducive to relaxation and rejuvenation<\/strong>.
\nThis, coupled with the unique blend of traditional African healing practices and modern wellness techniques<\/strong>, creates an unparalleled experience for wellness seekers.
\nAlthough reports by the\u00a0United Nations Tourism<\/strong><\/a> show that tourism in the continent is still at its early stage of development and strongly connected with more general and longstanding developmental challenges like infrastructure and security, some African countries have positioned themselves as wellness and experiential travel destination countries in the continent<\/strong>.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text css=”.vc_custom_1749621083246{padding-right: 24px !important;}”]Governments and private investors are recognizing the potential for high returns in this sector, leading to increased funding and development projects<\/strong>.\u00a0 For example, the African Union endorsed the continent\u2019s Tourism Action Plan (TAP)<\/strong>, which was developed by the New Partnership for Africa\u2019s Development (NEPAD), now called African Union Development Agency (AUDA). Also, 15 members of the Economic Community of West African States (ECOWAS) have introduced a visa policy that enables free movement of people across member states, offering a larger market to international travelers<\/strong>.<\/p>\n

Source: Beauty Matters, 2024<\/em><\/p>\n

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